Creative AI Transformation Lead // Blinkist

Title: Creative AI Transformation Lead // Blinkist URL Source: http://berlinstartupjobs.com/marketing/creative-ai-transformation-lead-blinkist/ Published Time: 2025-11-06T13:05:19+00:00 Markdown Content: Blinkist connects people with powerful ideas from leading authors and experts to broaden perspectives, gain knowledge, and spark understanding in all areas of their life, both personal and professional. Used by over 32 million people worldwide, Blinkist distills the key ideas from the most relevant, impactful books and podcasts. These can be read or listened to in 15-minute summaries, that we call Blinks. **About The Role** We’re reimagining creative from the ground up, and we need a visionary leader to make it happen. You’ll spearhead our company-wide shift to AI-first creative, building and operationalizing a pipeline that transforms how we conceive, produce, test, and analyze content across Performance Marketing, CRM, and Brand. This is about elevating team capabilities, driving innovation at scale, and setting a new benchmark for what creative can achieve. This role requires both strategic thinking and hands-on execution. You’ll be shaping the future of creative work at Blinkist, delivering real impact while pushing the boundaries of what’s possible. If you’re ready to lead transformative change, we want to hear from you. A few important notes on the position: * Contract:**Part-time,13-month**parental leave cover * Check out the hiring process for this position here:https://jobs.blinkist.com/aa1 **What You’ll Do** * **Transform performance creative end-to-end** * Turn current manual creative ideation & production process into AI-driven ad concepting for Meta, programmatic, UAC, ASA, and native * Establish attribute tagging and auto-insights to continuously recommend winning concepts * Optimize the in-house AI solution for creative success, keeping us up-to-date with the latest technologies * Level-up localization for DE, PT, ES and potentially other languages * Establish AI-powered cross-channel learning exchange & documentation * Connect performance metrics to creative tests with the help of AI to inform ideation, and collaborate with the data team * **Make CRM creative machine-assisted by default** * Further automate CRM creation for copy, creative assets, on In-App Messages, Emails, and In-App Content Cards. * Implement AI-powered analysis tools for creative optimization * Potentially create CRM asset HTML templates **What We’re Looking For** * 5+ years of experience with a focus on paid marketing in ideation, creation & production of performance marketing assets * Proven ability to lead change management initiatives and build stakeholder buy-in for new processes through clear communication and empathy * Hands-on expertise building AI-driven creative workflows (generative image/video, LLM copy, motion templates, Analysis, QC automation) * Must have experience with tools such as Figma, Figma Buzz, and generative image/video * Experience with campaign management, such as Meta Ad Manager, Programmatic Networks, and native advertising **Great to haves:** * Basic experience with Braze * HTML experience **Why Blinkist** Our unique culture of empowerment, mutual respect, and transparency has always been our defining characteristic. We support each other and carve out opportunities for every individual to develop and grow. We strongly believe that diversity powers innovation, thus we celebrate and support our differences, providing equal opportunities for employment and career growth. We embrace a flexible, remote-friendly way of working that supports different needs and lifestyles. **These are some of our most valued benefits:** * 30 PTO days + Wellbeing days + Learning days * Flexible approach to work, including from abroad * Monthly transport allowance * One-time work from home office set up budget * Professional development fund * Wellness initiatives and an Employee Assistance Program If you choose to join our team in Berlin, you’ll have access to our modern office space in Neukölln and enjoy healthy plant-based meals prepared fresh every day by our very own chef. **Apply Now** If we’ve captured your interest and you want to take part in changing the world through the power of ideas, apply now and tell us what excited you about this opportunity. We look forward to hearing from you! _Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don’t meet every single point on the job description, please still get in touch. We’d love to review your application and see if you could be a great fit._