Role descriptionGelesen
Your tasks Channel and investment strategy: You build a full-funnel media plan tied to FTAPI's target accounts, buying groups, priority campaigns and pipeline goals. You balance demand creation with demand capture and make budget trade-offs clear Campaign execution: You plan, launch and optimise paid search, paid social, programmatic display, sponsored content and retargeting. You test digital out-of-home and emerging channels where there is a sound audience and measurement case. You own budgets, pacing and agency or vendor performance, and execute directly when needed Audience and creative ef…
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