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adjoe builds the technologies behind mobile apps growth and monetization. With our core product Playtime Arcade , we've become the global leader in rewarded advertising, an ad unit built on a simple premise: users earn real in-app rewards for engaging with new apps. The result is one of the most effective value exchanges in adtech, connecting advertisers and publishers with over 770 million users annually. Investigating 770 Million User Interactions Across a 100TB Data Lake When a platform serves 770 million users , every optimization from reward mechanics to SDK integrations needs to be groun…
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